From November 5 to 10, 2025, the 8th China International Import Expo (CIIE) was held at the National Exhibition and Convention Center in Shanghai. This edition of CIIE brought together over 3,200 enterprises from more than 110 countries and regions, along with over 60 countries and international organizations, showcasing cutting-edge global technologies and premium products. German premium medical nutrition brand VIKPRO participated for the fifth consecutive year, presenting its scientific capabilities and market influence in cellular nutrition through a comprehensive showcase centered on “new products, new technologies, and new honors,” attracting significant attention from attendees.
Awarded multiple international honors, with its quality and capabilities consistently recognized
On November 7, VIKPRO held a brand launch event at its exhibition booth, attended by representatives from Euromonitor International, ORIVO, and Italian phytopharmaceutical company Indena.
Mu Yin, General Manager of Euromonitor International China and Senior Consulting President, delivered a keynote presentation on “Global Trends in the Coenzyme Q10 and Quercetin Industries” during the launch event. She highlighted that VIKPRO possesses significant advantages in raw material purity, processing technology, and full-chain traceability for its related products. At the event, Euromonitor International formally presented VIKPRO with two market position certificates: “China's Top-Selling Quercetin Brand” and “Europe's Top-Selling Reduced Coenzyme Q10 Brand Across All Online Channels.” This recognition signifies the brand's dual leadership in both sales volume and reputation across these two core categories.
Additionally, Erik Fuglseth, Chief Technology Officer of the international testing organization ORIVO, presented VIKPRO with the “Zero Defect Quality for Five Consecutive Years” certification award. Aker, a global krill oil supplier, also honored the company with the “Marine Phospholipid Application Innovation Award,” further cementing VIKPRO's position as a technological leader in the marine nutrition category.
The simultaneous recognition of multiple international honors not only serves as a powerful testament to VIKPRO's “German quality,” but also reflects consumers' growing emphasis on technological sophistication and quality standards amid the rapid expansion of the health industry.
Partnering with a century-old enterprise to launch “Brain Gold,” precision nutrition takes another strategic step forward.
VIKPRO remains committed to precision nutrition at the cellular level. At the launch event, VIKPRO and its strategic partner—Indena, a century-old Italian plant extraction company—jointly unveiled the new product “Brain Gold.” This product precisely targets the cognitive health needs of individuals under high-pressure, high-intensity mental workloads. It incorporates Indena's patented ingredient VIRTIVA® PLUS, a scientifically formulated blend of ginkgo biloba leaf extract and phosphatidylserine, which helps support brain health. This new offering combines scientific research support from the University of Düsseldorf, Germany, with advanced Italian plant extraction technology. It is dedicated to creating a highly absorbable brain health nutrition solution, representing another significant product realization under the brand's “cellular nutrition” philosophy.
Integrate global resources to build a dual-barrier strategy of “technology + supply chain.”
In terms of innovation and R&D, VIKPRO has established a partnership with the University of Düsseldorf in Germany to enhance its technological R&D capabilities. Regarding the supply chain, it collaborates with global leading raw material suppliers such as Aker and Indena to ensure quality control from the source. This appearance at the CIIE fully demonstrates VIKPRO's development path of “global collaboration + local innovation,” providing practical reference for cross-industry cooperation in the field of precision nutrition.
As a key gateway for international brands to enter the Chinese market, the China International Import Expo (CIIE) continues to catalyze the transformation of exhibits into commercial products. Having participated in the CIIE five times, VIKPRO has not only progressively introduced German health concepts and medical nutrition products to the domestic market but also enhanced brand recognition and market engagement through diverse methods such as interactive on-site experiences and live-streamed promotions.
As the health industry advances toward precision and technological innovation, VIKPRO, leveraging its cellular-level nutrition technology and global resource integration capabilities, is poised to continue earning consumer trust in the fiercely competitive nutritional health market. This will propel the industry toward a new phase of development characterized by higher standards and finer granularity.
