With less than ten days to go before the opening of the 9th China International Import Expo (CIIE), VIKPRO, a premium nutrition brand that entered the Chinese market from Germany, has confirmed that it will exhibit again—its sixth appearance on the CIIE stage. Centering on its core concept of “German Technology · Cellular Nutrition,” VIKPRO will showcase quality achievements in areas such as heart and brain health, respiratory health, and liver health, responding to China’s expectations for premium dietary nutrition with verifiable German standards.

The 9th CIIE will be held from November 5 to 10 at the National Exhibition and Convention Center (Shanghai). The Business Exhibition area will exceed 370,000 square meters for the first time, and more than 480 representative exhibits making global debuts, Asian premieres, or China premieres will be featured, with both innovation density and openness reaching record highs. For VIKPRO, which has exhibited for several consecutive years, the CIIE is both a window for product debuts and a key channel for the brand to move from “exhibits” to “commercial products.” Through its past CIIE experiences, VIKPRO has completed an important leap from introducing the German medical nutrition system to working with platforms such as Tmall Global to list CIIE-featured products. The CIIE has become an indispensable strategic anchor for its deep cultivation of the Chinese market.

At this year’s CIIE, VIKPRO’s exhibit matrix will continue the technical logic of “cell-level intervention.” In the cellular energy segment, the brand will not only display its market-recognized classic Coenzyme Q10, but will also take the opportunity to jointly launch with JD Health an industry-first reduced Coenzyme Q10 product, with innovations in ingredients, technology, and dosage form. In the plant-based nutrition segment, a quercetin product based on Indena’s patented raw material will also be showcased; the product has been certified by Euromonitor International as “China’s leading quercetin brand by sales for three consecutive years.” In the marine nutrition field, the brand will exhibit a cardiovascular and cerebrovascular series represented by pure Antarctic krill oil. The krill oil raw material is supplied by the Norwegian company Aker BioMarine and has obtained ORIVO certification of authentic origin for six consecutive years, maintaining a 100% compliance record amid frequent raw material traceability issues in the industry. Together, these exhibits point to a clear quality proposition: the rigor of German standards should be reflected in every verifiable link—from raw material traceability and patented technology to end-user absorption rate.

It is worth noting that in the run-up to the CIIE, VIKPRO appeared successively at HNC Shenzhen Health Nutrition Exhibition and the 2026 China Marine Economy Expo, completing multiple rounds of scrutiny by professional audiences around core categories such as quercetin, stomach-health probiotics, eggshell membrane, and pure Antarctic krill oil. Its move to the CIIE this time is both a concentrated release of momentum built up earlier and a reflection of the brand’s long-term judgment on the Chinese market: competition in dietary nutrition is shifting from the single dimension of “ingredient content” to a systemic contest over “absorption efficiency” and “quality credibility.” With the German PZN product code system and pharmacy-equivalent sales standards as its quality endorsement, VIKPRO seeks to build a differentiated trust barrier in this round of upgrading consumer awareness.

The curtain of the 9th CIIE is about to rise. For VIKPRO, the significance of its sixth appearance lies in using “German standards” as an anchor to complete a full closed loop from quality commitment to consumer trust on the CIIE’s open platform shared by the world.