VIKPRO Germany Makes Its Debut at the China International Import Expo, Igniting Import Consumption Through Quality

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VIKPRO Germany Makes Its Debut at the China International Import Expo, Igniting Import Consumption Through Quality

VIKPRO Germany Makes Its Debut at the China International Import Expo, Igniting Import Consumption Through Quality

 To implement the relevant arrangements for expanding high-level opening-up and promoting import consumption, the inaugural China International Import Expo Premium Products Fair (hereinafter referred to as the “Mini CIIE”) was held at the National Exhibition and Convention Center (Shanghai) from December 19 to 21. As a key extension of the China International Import Expo (hereinafter referred to as the CIIE), this “Mini CIIE” focused on amplifying the impact of the “CIIE Consumption Season,” supporting professional buyers and individual consumers to “place orders on-site and shop while browsing,” further smoothing the path for high-quality imported goods to enter the domestic market. It attracted over 700 enterprises from more than 60 countries and regions, with an exhibition area exceeding 53,000 square meters. German premium medical nutrition brand VIKPRO made its debut with its full range of cellular-level nutritional products. Leveraging its dual-engine approach of “German technology + global resources,” it became a focal point in the pharmaceutical and healthcare exhibition area, injecting new vitality into the imported consumer market with precision nutrition 

CIIE Spillover Effects Gain Momentum: Exhibits Become Commercial Products

As an extension of the CIIE's spillover effects, the CIIE Premium Products Exhibition pioneers an integrated exhibition-and-sales model. It features six thematic zones—including pharmaceuticals and healthcare, agricultural and food products, and consumer goods—along with dedicated national pavilions and heritage brands sections. The Healthcare Products zone highlights categories like nutritional supplements and senior-friendly products. VIKPRO's booth, themed “Cellular Nutrition, Precision Protection,” showcased star products including reduced coenzyme Q10, high-purity patented quercetin, and marine phospholipid krill oil. Its German quality drew numerous consumers to stop and learn about the products, with many placing orders on the spot through the official store.

German Quality Endorsement: Four International Certifications Build a Fortress of Trust

VIKPRO's “German heritage” has become its core competitive advantage in expanding the Chinese market. The brand has participated in the China International Import Expo for five consecutive years, accumulating four prestigious international certifications: Euromonitor International's “Top National Brand in Quercetin Sales,” ORIVO's “Five Consecutive Years of Zero-Defect Quality,” Aker's “Marine Phospholipid Application Innovation Award,” and recognition as the “European Brand with the Highest Online Sales of Reduced Coenzyme Q10.” Behind these certifications lies the brand's rigorous control over its entire industrial chain—from cell-level phospholipid delivery technology developed at the University of Düsseldorf, Germany, to krill oil raw material supply from Norway's Aker BioMarine, and quality standards equivalent to those of Cologne pharmacies in Germany. VIKPRO has established a “closed-loop quality system” spanning research and development to final delivery.

New Trends in Imported Consumer Goods: From “Broad Supplementation” to “Precision Maintenance”

As China's health industry market surpasses the trillion-yuan mark, consumption of imported nutritional supplements is characterized by “segmentation, scenario-based applications, and technological innovation.” In the post-pandemic era, consumer demand is shifting from “nutritional supplementation” to “targeted interventions.” Specifically: working professionals prioritize anti-fatigue benefits, middle-aged and elderly individuals focus on cardiovascular and brain health, while young women increasingly opt for products with beauty and skin-enhancing effects.

In response to this trend, VIKPRO unveiled its “Full-Cycle Health Solutions” at the CIIE Premium Products Exhibition: Coenzyme Q10 for those preparing for pregnancy, liver-protecting capsules for night owls, and joint repair products specifically designed for athletes.

The inaugural China International Import Expo Premium Products Exhibition marks China's shift from “scale expansion” to a new phase of “quality upgrade” in import consumption. As a pioneer of German cellular nutrition technology, VIKPRO employs a dual strategy of “technological breakthroughs and scenario-based deepening.” This approach not only delivers globally leading health solutions to Chinese consumers but also redefines import nutrition standards with “German quality.”

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